These are crazy times we are living in. And that certainly holds true for the building industry right now. This type of unconventional selling calls for a different type of training. We will call this Customer Service. If your brand is not giving superior Customer Service during this time, your brand could suffer severe consequences in the future.
Now is not the time to dismiss training for your sales associates. Your team may not have anything to sell now or in the near future, but the time is coming when they will have to put in hard work again to make a sale. During this time, it’s important that then continue to hone their skills and stay accountable. It’s important that they continue to represent your brand in a very positive manner. It’s important that they address the concerns of buyers/potential buyers in the most professional and honest way, and keep current buyers informed and happy.
With nothing to sell, as sales goals are met very early in the month, now is the time to focus and train on just being nice to the customers. Those customers may not be able to purchase today, but they are the ones who will be return buyers and a good source for future referrals.
Through video shops, we have seen a lot of complacency and downright rudeness from sales professionals who could care less about assisting those people in search of an new home, who are already tired and frustrated. Remember that people will remember those who treated them kindly, and those who did not. And people share experiences on social media, whether good or bad. Don’t let one bad apple in your group tarnish your brand’s reputation. The market will turn one day soon.
Impact Marketing is here to help sharpen their swords and keep their Customer Service skills in line.
Excerpt: If your brand is not giving superior Customer Service during this time, your brand could suffer severe consequences in the future.